About Nat
About

Lead Product Designer & Strategist

Natalie Peterson

Over the past 12 years, my career has evolved from graphic design and art direction into a product design practice focused on complex problem spaces. My work spans AI, e-commerce, fitness, and enterprise software, always with one core philosophy: design decisions must connect directly to measurable outcomes. I also thrive in ambiguity and influence through clear storytelling.

When I’m taking a break from the blue light, you can usually find me tackling DIY projects, managing my backyard chickens, or playing sports/exploring with my son. I’m also always looking for a great new audiobook or podcast (recommendations always accepted.)

Let’s build something impactful — I look forward to hearing about your team's goals.